Having started with a simple product for consumers, the company has now built out an impressive enterprise offering with over 100,000 business customers. However, its roots in B2C have arguably led to their B2B success with bottom-up adoption in large companies and a vibrant community of enthusiasts around the product.

The company is now looking to drive continued growth with an expansion of engineering and product teams to build out the portfolio of products. In particular, password management opens the door to new types of insights around unused accounts, low-security risk criteria, and unauthorized applications which are invaluable for security teams. Its continued improvements to its iOS and Android offerings prove its adaptability to mobile consumer behaviours.

These offerings put the company on a collision course with established enterprise companies like Okta and CyberArk. However, 1password’s leadership hopes its superior user experience, exemplified by a 2024 launched global partner programme of sales marketing and enablement resource toolkits will underscore its nimble approach and help it win out in the lucrative cybersecurity space.