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ASOS
Online fashion and cosmetic retailer
- 1001+ employees
- B2C
- Lifestyle
- Marketplace
- Fashion
- Beauty
- eCommerce
- London, UK
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Company mission
To be the world's number-one destination for fashion-loving 20-somethings.
-11% employee growth in 12 months
Our take
Founded in 2000, ASOS initially meant 'AsSeenOnScreen' - the initial model being sales of imitations of clothing and accessories seen in movies. Now, the website sells over 850 brands, as well as its own ranges, and ships across the UK, US and EU. Priding itself on keeping up with the latest fashion trends, ASOS is aimed primarily at young people.
Since its foundation, ASOS has seen almost continuous growth. Whilst part of this comes from its ability to keep up with trends, much of its success has arisen from impressive use of digital marketing. Its mobile app, launched in 2018, has allowed it to expand across multiple online platforms.
It is well known that the fashion industry has been under huge pressure over the last few years. But ASOS' model has allowed it to dodge issues faced by competitors. ASOS' UK factories, for example, allow it to keep producing items which are up to date with trends; all whilst other brands must wait for international deliveries.
Over the last 20 years, ASOS has built itself into a fashion giant. The company appears to have the potential to emerge unscathed from the economic pressures currently affecting other players in the industry, and continue to capture value into the future.
Steph
Company Specialist
Benefits
- Health: Virtual GP, Cycle to Work, Gymflex, Eye Test, Dental Insurance, Healthcare Cash Plan, Health Screening, Private Medical Insurance.
- Wealth: Critical Illness Insurance, Debt Consolidation – Neyber, Gadget Insurance, Life Assurance, Pension, Season Ticket Loans, Travel Insurance, Taste Card, Technology Devices.
- Inner Self: Unmind app, Holiday Trading, Payroll Giving, Travel Account.
- Finally to thank you for everything you do in the year, we have a summer hours scheme where we finish at 3pm on Fridays. It’s the perfect chance at the end of a busy week to relax and have a drink on us. Yippee!
- However you choose to travel to work, whether you cycle or jump on the train, we'll help you out with that too.
- You will receive an exclusive discount on all ASOS products for you and a friend……,(watch as they come flocking to be first in line!). Then you can treat yourself further, with great discounts on iPads, cinema tickets and spa vouchers.
Company values
- Brave - We've been bold and ambitious since the start. It's in our blood.
- Authentic - We act with integrity. Committed to being our best.
- Creative - We have a curious and adventurous spirit. It's who we are.
Funding (1 round)
Dec 2012
$805m
GROWTH EQUITY VC
Total funding: $805m
This company has top investors
Founders
Nick Robertson
(CEO)Co-founded ASOS in 2000.