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Adludio
Global mobile advertising platform
- 21-100 employees
- B2B
- Marketing
- Analytics
- SaaS
- Mobile
- Advertising
- 10C Warner Street, London, England EC1R 5HA, GB
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Company mission
Adludio's mission is to define the next generation of mobile brand solutions and deliver guaranteed brand outcomes to agencies and brands by placing creativity and context at the heart of an advertiser’s message, using cutting-edge AI and proprietary creative tools.
Otta's take
Theo Margolius
COO of Otta
Mobile devices have become the first screen for most consumers, yet mobile ads are still dominated by traditional commercials made for TV. Adludio's AI technology helps brands transform existing creative assets into intuitive, made-for-mobile micro-brand experiences, with the aim to define the next generation of mobile brand solutions.
Adludio delivers creative campaigns that make full use of mobile phone features, as well as analysing data gained through previous campaigns to understand how users engage with ads, and inform creative decisions. In addition, it has developed technology to ensure ads are delivered in the best place at the best time.
Adludio has grown rapidly, and has been listed in the Sunday Times Tech Track 100 and the Deloitte Fast 50, with clients including the likes of Nike, Microsoft, Chanel, and LVMH. Funds raised by the company will go towards accelerating growth in the US, and support the launch of a new version of its platform.
Benefits
- Work from home opportunities
- Team events
Company values
- Creativity: We think outside the box. We voice our ideas. We challenge ourselves to innovate.
- Teamwork: We listen to others. We give feedback with honesty. We communicate and learn.
- Trust and openness: We are empathetic and humble. We value authenticity above all. We embrace change.
- Resilience: We take ownership, move with speed and act swiftly. We never blame.
- Ambition: We follow high standards. We always aim higher.
Funding (last 2 of 13 rounds)
Apr 2023
$2.6m
EARLY VC
Nov 2021
$5.1m
SERIES A
$21.6m
Total funding
This company has top investors
Founders
Paul Coggins
(CEO, not founder)Former Non Executive Director at Dot London and at London and Partners Ventures. Prior to this, was Global VP of Mobile at Teads.
Diversity & Inclusion at Adludio
Jeanne le roux (Global Head of People)
- We embrace diversity and a global outlook. Our offices are in New York, Los Angeles, London, Paris, Hong Kong, Taipei and Singapore, but we also have remote workforce operating from 17 countries. We maintain a start-up culture as we grow, where every employee believes in our vision and everyone has the opportunity to pitch in with their ideas.
Endorsements
All
Autonomy (1)
People of all backgrounds are welcomed (1)
Flexible working (1)
Autonomy has become a great privilege since we have moved to a remote company (home working). I have been able to organise and structure my workflow with trust and support from my manager and the team.
Product
Autonomy
May 2021
Adludio gives the opportunity to people from all sort of background to try and perform in roles that dont necessary have a direct experience. There is high chance that people can move internally into other roles in other teams if they are interested to expand their knowledge.
Product
People of all backgrounds are welcomed
May 2021
Since April 2020 Adludio has turned into a full time remote company, allowing everyone to have a flexible working times. In my team we might work more prior to deadlines but we make sure we adjust other days with shorter working times, to balance an over 40h / week commitment.
Product
Flexible working
May 2021