The company's commitment to making better shoes in a better way is fuelled by a belief that the shoe industry needs to focus less on flash and more on thoughtfulness. Allbirds have funding from leading venture capitalists in consumer products, which is unusual for a footwear company, and gives them the fire power to make bold bets in a crowded market.

Allbirds started as a direct-to-consumer online retailer but has since expanded to brick-and-mortar - in 2023 opening a pop-up shop in London's Selfridges department store. It follows the blueprint set by successful consumer companies like Warby Parker, who similarly disrupted the eyewear market.