The online pharmacy industry has become increasingly competitive, especially with companies like Ro incorporating online pharmacy services as part of a broader and more efficient telehealth platform. There is also Amazon’s acquisition of PillPack, which helped the company launch Amazon Pharmacy over the pandemic and is expected to be a market leader over the next few years.

In order to compete with titans, Alto has taken a highly personable and customer-oriented approach, with free delivery and the ability to chat with a pharmacist at any time. Alto Pharmacy enjoys continued strong backing from SoftBank’s Vision Fund II. Alto Pharmacy’s friendly image saw it reach a $1.3 Billion valuation in 2022, as it seized a respectable portion of the $500 billion pharmaceutical industry. It continues to expand across the US, with offices in Texas, New York, and California.