While some non-dilutive alternative financial options have emerged, like Shopify Capital which helped to popularize merchant cash advances, these capital providers often rely on digital revenue alone. Ampla is the first true line of credit including omnichannel revenue streams.

With the global economic slowdown significantly affecting Ampla's potential customer base, the company has doubled down on offering support to the industry. By acquiring extended payments lender Upside Financing and launching its Ampla Pay Later Product, it hopes to make managing inventory costs far easier. Since inventory ties up roughly 40% of most retailer's capital, this relieves a significant burden on D2C brands and will help secure Ampla's market leading position in otherwise very tough conditions for the sector.