Personalized text message marketing solutions


Company mission

To create magical conversations.



HQ Location

Flatiron District, New York, NY


55% employee growth in 12 months

Otta's take on Attentive

Sam Franklin headshot

Sam Franklin

CEO of Otta

Attentive is a leading eCommerce SMS marketing tool that enables brands to leverage the boom in mobile shopping by creating data-driven, personalized text message campaigns.

With a focused strategy, the company is expanding its reach into new markets, rivaling messaging giants like WeChat and WhatsApp. Already making strides in the UK and running initiatives in Canada and Australia, Attentive is boldly replicating its success. However, to stay competitive, the company must keep pace with the anticipated surge in eCommerce tool innovation over the next decade.

As the eCommerce market continues to grow, favoring tech-forward solutions aligned with emerging 'Commerce 3.0', Attentive, a unicorn with solid backing, is well-positioned to achieve further success in this lucrative and expanding industry,

Total funding - $863m

Last 2 fundraises

Sep 2020



Mar 2021



This company has top investors

Company benefits

  • Commuter benefits
  • Catered in-office lunch
  • Eligibility for cell phone reimbursement
  • Medical, dental, & vision insurance, including $0 premium plans
  • Monthly $100 wellness stipend: Used on fitness memberships, classes, and mental health apps
  • One-time $200 reimbursement for home fitness equipment
  • 401k through Fidelity
  • Equity package for all employees
  • $500 yearly stipend for continued learning
  • Up to 20 weeks of 100% paid New Parent Leave: Up to 8 weeks of recovery time to recuperate from childbirth. Up to 12 weks of bonding time to connect with your child. bonding time can also be used following adoption or delivery via surrogate
  • Unlimited PTO
  • Paid winter holiday break
  • Employee Assistance Plan (EAP) through Lincoln Financial
  • In-person and virtual department and company-wide events
  • Leadership-backed employee resource groups (ERGs)
  • Volunteer opportunities and charitable contribution matching via Millie

Company values

  • Be one unstoppable team: Rally as each other's champions, harnessing collaboration, transparency, and diverse viewpoints to achieve remarkable outcomes together
  • Default to action: move swiftly and with purpose. We'll win by taking decisive action and aligning as a team on the most important and impactful opportunities
  • Champion the customer: Our success is defined by our customer's success. Focus on understanding their needs to craft sustainable and extraordinary solutions
  • Act like an owner: Take responsibility for Attentive's success by acting as stewards of the business. Adopt a leadership mindset to build an enduring company togeher


Brian Long


Brian worked in Sales Leadership and as SVP Mobile at Crossboard Mobile before moving on to co-found TapCommerce which was acquired by Twitter in 2014, where he worked as a Senior Director. He left Twitter to co-found Attentive in late 2016.

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