Personalized text message marketing solutions


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Company mission

To give innovative e-commerce brands the tools they need to create meaningful customer interactions through customized text messaging.



HQ Location

Flatiron District, New York, NY


Some candidates hear
back within 2 weeks

55% employee growth in 12 months

Otta's take on Attentive

Sam Franklin headshot

Sam Franklin

CEO of Otta

Attentive is a leading e-commerce SMS marketing tool that enables brands to leverage the boom in mobile shopping by creating data-driven, personalized text-message campaigns.

The company has remained focused on breaking into more penetrative and widespread customer bases in other regions, like messaging titans WeChat and WhatsApp. The company is already boldly trying to replicate its success in the UK market and running programs in Canada and Australia. But to keep up, Attentive will need to stay ahead of the surge in eCommerce tool innovation anticipated over the next decade.

eCommerce market growth is expected to continue favoring tech-forward, ‘headless’ tools developing in step with the emerging ‘Commerce 3.0’ - which has the well-backed, unicorn Attentitive well-positioned to achieve further success in the lucrative and growing industry.

Total funding - $863m

Last 2 fundraises

Sep 2020



Mar 2021



This company has top investors

Company benefits

    🌍 Company-wide benefits

  • Eligibility for cell phone reimbursement
  • Medical, dental, & vision insurance, including $0 premium plans
  • Monthly $100 wellness stipend
  • Used on fitness memberships, classes, and mental health apps
  • One-time $200 reimbursement for home fitness equipment
  • Commuter benefits
  • $500 yearly stipend for continued learning
  • Equity package for all employees
  • Up to 20 weeks of 100% paid New Parent Leave
  • Unlimited PTO
  • Paid winter holiday break
  • Employee Assistance Plan (EAP) through Guardian and Anthem for mental health counseling, parenting and elder care, and more
  • In-person and virtual department and company-wide events
  • Leadership-backed employee resource groups (ERGs)
  • Volunteer opportunities and charitable contribution matching via Millie
  • 🇺🇸 US benefits

  • 401k through Fidelity

Company values

  • Default to Action - Speed is our best offense and defense
  • Hard Work Solves Big Problems - Success requires grit and resilience
  • Be Attentive - Work as a team to drive greatness for our company and our customers
  • Never Settle - Continuously raise the bar for yourself and your teammates


Brian worked in Sales Leadership and as SVP Mobile at Crossboard Mobile before moving on to co-found TapCommerce which was acquired by Twitter in 2014, where he worked as a Senior Director. He left Twitter to co-found Attentive in late 2016.

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