They work with leading global contemporary artists and rising stars to produce limited edition sculptures and print editions, which they sell through their own platform (splitting profits with the artist for providing access to their pool of art collectors). The majority of their launches all sell out within minutes, showing huge demand for their products.

They're looking to disrupt the global art market, which is worth ~$70bn a year and growing. This is a space that has been dominated by auction houses like Sotheby's and Christie's and large powerful galleries like Gagosian. With a Product team run by Diogo Teles (formerly of Booking.com and REKKI) and Engineering team run by Riaz Bordie (formerly Check.com), the company’s strategy focuses on creating the best experience for buying art online, as well as fostering their community of next generation collectors and building a platform to serve all of their needs.