Behaviour Lab
Behavioural science to improve performance
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Company mission
To improve the way that the world makes decisions.
Employees
1-20
HQ Location
Fitzrovia, London, UK
OTTA INSIGHTS
Otta's take on Behaviour Lab
Sam Franklin
CEO of Otta
Behaviour Lab's vision is to transform investment decision making, shaking up a £120 trillion active fund management industry in the process. It is setting out to do so with a SaaS platform that uses behavioural science and analytics. Already, the company has improved client fund manager returns with an insight-driven, debiasing investment process that’s added over £400M of value to clients.
This is where Behaviour Lab comes in with its decision-making SaaS platform. With an experienced team of ex-McKinsey partners, ex-banking directors and startup operators, all backed by a board boasting industry titans, and collaborating with Nobel prize winners and top academics, Behaviour Lab is shaping up to amount to big business.
Moving forward, it is building and launching two new product offerings to the market to diagnose fund manager behaviour and correct biases found over time. The hope is that by optimising decision-making processes these products will eliminate money left on the table while improving transparency for investors and regulators.
Total funding - $2.5m
Last fundraise
Jul 2021
$2.5m
SEED
Company benefits
- Life Assurance
- Office Gym
- Great location in Fitzrovia
- 25 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Articles
Founders
Magdalena Smith
(CEO)With a PhD from the University of Cambridge, Magdalena has also previously worked as an Executive Director at Goldman Sachs and as a Senior External Advisor for McKinsey & Co.
People progressing
Joined as a UX Engineer in March 2021, promoted after 3 months to Product Manager.
Yannis joined Behaviour Lab and within 6 months was promoted to Lead Front-End engineer. In April 2022 he was promoted again to Tech Lead.
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