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Behaviour Lab

Behaviour science and advanced analytics SaaS products for asset management

1-20 employees
  • Fintech
  • B2B
  • Enterprise
  • Investing
  • Analytics
  • Trading
  • Financial Services
  • SaaS
  • Capital Markets
37-41 Mortimer Street, London, United Kingdom W1T 3JH, GB

Company mission

To change the way the world makes investments.


Some candidates hear
back within 2 weeks

21% female employees

Otta's take

Sam Franklin headshot

Sam Franklin

CEO of Otta

Behaviour Lab's vision is to transform investment decision making, shaking up a £120 trillion active fund management industry in the process. It is setting out to do so with a SaaS platform that uses behavioural science and analytics. Already, the company has improved client fund manager returns with an insight-driven, debiasing investment process that’s added over £400M of value to clients.

This is where Behaviour Lab comes in with its decision-making SaaS platform. With an experienced team of ex-McKinsey partners, ex-banking directors and startup operators, all backed by a board boasting industry titans, and collaborating with Nobel prize winners and top academics, Behaviour Lab is shaping up to amount to big business.

Moving forward, it is building and launching two new product offerings to the market to diagnose fund manager behaviour and correct biases found over time. The hope is that by optimising decision-making processes these products will eliminate money left on the table while improving transparency for investors and regulators.


  • Fantastic 24/7 Office Gym
  • Great location in Fitzrovia - minutes from Goodge Street and complete with rooftop bar and ping pong table
  • 25 days holiday (excl. bank holidays) + 3 extra days over Christmas
  • Great maternity and paternity policies
  • Comprehensive health insurance - dental, private GPs, health screenings, the works!
  • Income protection insurance in case you ever get ill or are unable to work for whatever reason
  • Visa Sponsorship available

Company values

  • Be Excellent to Each Other We show respect to our clients, team members, investors and partners by valuing their time, addressing their challenges, and discussing their ideas in order to deliver world-class service.
  • Be the Real Deal We are what we say we are, and we do what we say we’ll do.
  • Business in the Front, Party in the Back We try to create legendary tales of adventure.
  • Talk to Me, Goose We communicate to empower.
  • Be the Joneses We lead passionately and revile mediocrity.
  • Curiosity yes, it killed the cat, but.. Its the best path to innovative ideas that will move the needle for our clients. And besides, it’s just a more interesting way to live ¯\_(ツ)_/¯

Funding (last 2 of 3 rounds)

Nov 2023



Aug 2022




Total funding


With a PhD from the University of Cambridge, Magdalena has also previously worked as an Executive Director at Goldman Sachs and as a Senior External Advisor for McKinsey & Co.

People progressing

Joined as a UX Engineer in March 2021, promoted after 3 months to Product Manager.

Yannis joined Behaviour Lab and within 6 months was promoted to Lead Front-End engineer. In April 2022 he was promoted to Tech Lead. In March 2023 he was promoted to Head of Engineering

Adam joined Behaviour Lab in 2019 as a graduate analyst. In 2021 he was promoted to Data Analyst. By January 2024 he had been promoted to Head of Client Delivery

Job (1)

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