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Behaviour Lab
Behaviour science and advanced analytics SaaS products for asset management
- 1-20 employees
- Fintech
- B2B
- Enterprise
- Investing
- Analytics
- Trading
- Financial Services
- SaaS
- Capital Markets
- Fitzrovia, London, UK
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Company mission
To change the way the world makes investments.
Otta's take
Sam Franklin
CEO of Otta
Behaviour Lab's vision is to transform investment decision making, shaking up a £120 trillion active fund management industry in the process. It is setting out to do so with a SaaS platform that uses behavioural science and analytics. Already, the company has improved client fund manager returns with an insight-driven, debiasing investment process that’s added over £400M of value to clients.
This is where Behaviour Lab comes in with its decision-making SaaS platform. With an experienced team of ex-McKinsey partners, ex-banking directors and startup operators, all backed by a board boasting industry titans, and collaborating with Nobel prize winners and top academics, Behaviour Lab is shaping up to amount to big business.
Moving forward, it is building and launching two new product offerings to the market to diagnose fund manager behaviour and correct biases found over time. The hope is that by optimising decision-making processes these products will eliminate money left on the table while improving transparency for investors and regulators.
Benefits
- Fantastic 24/7 Office Gym
- Great location in Fitzrovia - minutes from Goodge Street and complete with rooftop bar and ping pong table
- 25 days holiday (excl. bank holidays) + 3 extra days over Christmas
- Great maternity and paternity policies
- Comprehensive health insurance - dental, private GPs, health screenings, the works!
- Income protection insurance in case you ever get ill or are unable to work for whatever reason
- Visa Sponsorship available
Company values
- Be Excellent to Each Other We show respect to our clients, team members, investors and partners by valuing their time, addressing their challenges, and discussing their ideas in order to deliver world-class service.
- Be the Real Deal We are what we say we are, and we do what we say we’ll do.
- Business in the Front, Party in the Back We try to create legendary tales of adventure.
- Talk to Me, Goose We communicate to empower.
- Be the Joneses We lead passionately and revile mediocrity.
- Curiosity yes, it killed the cat, but.. Its the best path to innovative ideas that will move the needle for our clients. And besides, it’s just a more interesting way to live ¯\_(ツ)_/¯
Funding (last 2 of 3 rounds)
Nov 2023
$1.3m
CONVERTIBLE
Aug 2022
$2.1m
CONVERTIBLE
Total funding: $6m
Founders
Magdalena Smith
(CEO)With a PhD from the University of Cambridge, Magdalena has also previously worked as an Executive Director at Goldman Sachs and as a Senior External Advisor for McKinsey & Co.
People progressing
Joined as a UX Engineer in March 2021, promoted after 3 months to Product Manager.
Yannis joined Behaviour Lab and within 6 months was promoted to Lead Front-End engineer. In April 2022 he was promoted to Tech Lead. In March 2023 he was promoted to Head of Engineering
Adam joined Behaviour Lab in 2019 as a graduate analyst. In 2021 he was promoted to Data Analyst. By January 2024 he had been promoted to Head of Client Delivery
Articles
Endorsements
All
Challenging work (2)
Opportunities to learn (2)
Meaningful work (1)
Intelligent people (1)
Great work is recognised (1)
Inspiring mission (1)
Strong leadership (1)
At Behaviour Lab, you'll be part of a team of very smart and talented individuals with different skillsets that you'll learn a lot from. Unlike a very large organisation, here you'll get the chance to work very close to your colleagues in different areas with more flexibility and absorb new knowledge fast.
Software Engineering
Opportunities to learn
May 2022
One of the things that I like the most about working here is that great work is properly recognised and rewarded. If you show engagement, hard work and add value to the business, you will be taken care of and be given promotion opportunities.
Software Engineering
Great work is recognised
May 2022
What caught my interest the most in the company's mission is the applied behavioural science methodologies used in helping clients make better investment decisions and the important role biases play in the process. If you're interested in finance and human behaviour, you'll love working here.
Software Engineering
Inspiring mission
May 2022
No two-days of work here are ever identical - the problems we try to solve are complex and everyone here is driven by continuous improvements and challenges. Leaders will push you out of your comfort zone to ensure you're constantly growing.
Data
Challenging work
Apr 2022
I love seeing clients implement changes through using our work and following recommendations. Getting clients, across a range of backgrounds, to change behaviour and seeing them improve is immensely rewarding.
Data
Meaningful work
Apr 2022
The CEO and senior management make excellent and supportive leaders; even more so in difficult times. I continually feel challenged and stretched, but am confident that I have the support net there if and when needed.
Data
Strong leadership
Apr 2022
From day one at Behaviour Lab you are given respect and responsibility - even if you're junior. If you thrive off solving difficult and stimulating problems in a fascinating domain, this is the place for you.
Data
Challenging work
Apr 2022
Everyone at Behaviour Lab is super smart and eccentric. Being surrounded by these people means you develop fast no matter your experience or background.
Data
Intelligent people
Apr 2022
At Behaviour Lab there is a huge amount to learn and it might seem intimidating at first. However, my colleagues are always very happy to make time and share their domain expertise and knowledge!
Data
Opportunities to learn
Apr 2022