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Birdie
Birdie is an Index Ventures backed healthtech SaaS radically transforming the lives of older adults.
- 101-200 employees
- Healthcare
- B2B
- Personal health
- SaaS
- Social Impact
- Age-tech
- MedTech
- Product
- X+Why, 4 fulwood place, Holborn
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Company mission
Birdie's vision is to unlock preventative, personalised & proactive home healthcare (using machine learning & AI) so that older adults can live longer, healthier lives in their own homes.
Insights
Some candidates hear
back within 2 weeks
49% female employees
40% employee growth in 12 months
Otta's take
Sam Franklin
CEO of Otta
Birdie offers in-home caregivers a suite of tools aimed at not only increasing their efficiency but ultimately improving the lives of those they provide care for. In the UK alone, nearly half a million individuals are on a waitlist for social care services, and nearly 50% of home care providers have reported their care workers are seeking alternative jobs.
Birdie comes into play by helping care providers optimise their time and minimise the administrative and regulatory burdens placed upon them. It counts over 700 care service providers in the UK including Alina Homecare, Medacs Healthcare, and Care at Home Group amongst its client base, ultimately helping over 35,000 individuals receive the in-home care that they need.
The company is a registered B Corp due to its socially and environmentally responsible practices such as its reduction of environmental footprint, fair worker compensation, and complete corporate/ financial transparency. It is now focusing on growing its solution and scaling into continental Europe, where it’s started to sign partnerships with local care providers, as well as wider business growth.
Benefits
- Gym membership and numerous other wellbeing budget/perks and discounts via Axa.
Company values
- We care: We care about our society, the people we work with and the ways in which we can impact millions of lives. We're committed to building a fantastic service for our users and our industry
- We succeed together: We want to bring everyone on our journey with us, going far beyond what is expected of us and our industry standard. We work to elevate each other, we trust each other, share everything and give continuous feedback
- We are brave & ambitious: We continuously challenge the status quo and open our arms to change. We make tough decisions and tackle problems headfirst. We are courageous enough to step outside our comfort zones because nothing is too big for us
- We love a little quirkiness: We believe in fun and hard work, giving us the tools to succeed and grow, while also creating an environment that celebrates humour, community spirit and idiosyncratic talents
- We strive for excellence: We’re obsessed with growth. In ourselves, our product, our teams and in our society. We recognise our strengths, share our work, take initiative, ask for help, improve ourselves and always reach higher than the day before
Funding (last 2 of 4 rounds)
Jun 2022
$32.1m
SERIES B
May 2021
$11.5m
SERIES A
$53.8m
Total funding
This company has top investors
Founders
Max Parmentier
(CEO)Spent 3 years at McKinsey before joining The Global Fund to fight AIDS, Tuberculosis and Malaria as Senior Advisor to the CFO and later Head of Sourcing Strategy and Supply Chain. Entrepreneur in residence at Kamet prior to starting Birdie.
Rajiv Tanna
(CPO)Spent 7 years in consulting and investment banking before joining WorldPay as Head of Corporate Customer Insights. Worked in senior product roles at Yieldify and ASOS before starting Birdie.
Abeed Mohamed
(Chief Commercial Officer)Previously worked as a consultant at BCG for 4 years, spending one of those years on secondment to Save the Children as a Market Insight Manager.
Diversity & Inclusion at Birdie
Sophie Anderson (Talent Acquisition Manager)
- birdie has a DEI team made up of volunteers from 6 chapters within the team to push educational sessions, policy updates and DEI best practices. This group has launched a number of Affinity groups, including a Parents and carers group and a Mental health group.
- In addition to this, in November 2021 birdie conducted a DEI specific company-wide survey with Fair HQ to isolate the areas we need to focus on improving, which lead to some great adjustments throughout the organisation.
- We currently partner with government programmes such as Kickstarter to offer internships to people who are struggling to enter the tech space.
- We also have an 'Off Gals' group dedicated solely to improving the experience for our female employees at Birdie.
- Finally, in November 2021 we updated our Parental leave policy to cover 26 weeks fully paid leave for primary care givers and 12 weeks full-paid for secondary caregivers.
Jobs (11)
Software Engineering
Operations & Strategy
