Data science & analytics firm
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BlueLabs' mission is to help organizations improve the efficacy of their communications with individuals, fine-tune their strategy, identify opportunities, and measure outcomes.
Northwest Washington, Washington, DC
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back within 2 weeks
6% employee growth in 12 months
COO of Otta
BlueLabs leverages big data to gain an understanding of and engagement with audiences, allowing its customers to launch more effective communications campaigns. The majority of its work initially came through political campaigns and social impact drives, though the company has expanded its activities into more commercial fields like brand perception and sales in the last few years.
BlueLabs has an interesting origin story, with the founding quartet all working in senior analytics roles for the Democratic Party during the 2012 presidential campaign, where Barrack Obama won a second term against Mitt Romney.
Though the jury is still out on the ethics of big data methods for political motivation - for instance, the Cambridge Analytica scandal regarding its use of social media data in influencing elections - this approach has proven to be extremely effective in persuading and activating audiences. There’s also little doubt that it can be used for great causes too, as shown by BlueLabs’ work with the likes of the UN Refugee Agency, and environmental organization The Sierra Club.
🌍 Company-wide benefits
🇺🇸 US benefits
Previous Battleground States Analytics Director for the 'Obama for America' campaign in 2011-2012, and Chief Analytics Officer for the 'Hillary for America' campaign in 2015-2016.
Chris Wegrzyn(Co-founder & Senior Advisor)
Previous Director of Data Architecture for the Democratic National Committee. Current Fellow at Schmidt Futures.
Dan Porter(Co-founder & Head of Data Science)
Experience as Director of Modeling for the 'Obama for America' campaign in 2011-2012.
Erek Dyskant(Co-founder & Civic Tech Partner)
Previous Analytics Technical Lead for the 'Obama for America' campaign, and experience in consulting for Me! and International Medical Corps.
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