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Brandwatch
Digital consumer intelligence company
- 1001+ employees
- B2B
- Enterprise
- Marketing
- Analytics
- Market research
- Business Intelligence
- Brighton (HQ), United Kingdom, Sovereign House Church Street, 1st Floor
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Company mission
To build a new kind of enterprise intelligence that helps marketers find smart, fast, insightful answers at scale and at speed.
Otta's take
Theo Margolius
COO of Otta
Brandwatch's subscription-based social intelligence service boasts thousands of clients, including Unilever, Whirlpool, British Airways, Walmart and Dell.
The company has pivoted from its initial mission of improving marketers' ROI with social listening to a more ambitious one: 'building a new kind of intelligence'. The pivot comes after its merger with former main rival, Crimson Hexagon.
The company is positioning itself to help big brands to use social data, along with all sorts of other data to make really deep business decisions, potentially opening up an even larger market for its services.
Benefits
- Medical, dental, vision
- Life & disability insurance
- 401(k) with company match
- Laptop
- PTO, Holidays, Floating Holidays, Sick Time, and Community Service Day
- Casual work environment with amazing co-workers
- Monthly company events/bonding
- PTO, Holidays, Floating Holidays, Sick Time, and Community Service Day
- Casual work environment with amazing co-workers
Company values
- Authentic - We value openness and integrity, and strive for both between our colleagues and customers.
- Bold - We value fearlessness and conviction, and encourage our employees to push the company forward.
- Creative - We value originality and curiosity, and apply both to our work at all levels and in all areas.
Funding (last 2 of 7 rounds)
Oct 2015
$33m
SERIES C
May 2014
$22m
SERIES B
$64.3m
Total funding
This company has top investors
Founders
Cali Tran
(President & CEO, not founder)Previously worked as the company's CCO before becoming CEO. Current CEO of Cision. Former President & CBO of Centerfield, and was President & CEO of Valassis.
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