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Co–Star Astrology
Personalized social astrology app
- 21-100 employees
- B2C
- Lifestyle
- Artificial Intelligence
- Machine Learning
- SaaS
- Mobile
- eCommerce
- 401 Broadway, New York, NY 10013, US
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Company mission
To provide a hyper personalized social experience by bringing astrology into the 21st century.
50% female employees
-4% employee growth in 12 months
Otta's take
Theo Margolius
COO of Otta
Co-star is one of the most popular astrology apps in the world right now. Users input their time and place of birth, Co-star then uses AI to analyze data from NASA, providing a personalised daily horoscope for every user.
Powered by a balance of AI and human focused astrology, as well as a clean user experience, the Co-Star app’s popularity has surged. It has over 30 million registered accounts, and around 25% of all young women aged 18-25 in the US have used it. Remarkably, the company claimed to have not put any real marketing effort into this huge uptick.
Whether or not the field remains so popular over the next few years remains to be seen, but the fact that Co-Star has developed a new astrology machine that uses ChatGPT to answer users' questions shows its well set to draw further interest in the company.
Benefits
- Fully covered $0 deductible healthcare + vision, dental, and therapy
- 401(k) + 5% matching
- Unlimited vacation + 2 week company-wide recharge at the end of each year
- Equipment budget
- 12 weeks 100% paid parental leave
- Readings with in-house astrologers
Funding (last 2 of 3 rounds)
Apr 2021
$15m
SERIES A
Apr 2019
$5.2m
SEED
$21m
Total funding
This company has top investors
Founders
Banu Guler
(CEO)Studied Psychology at NYU. Worked for 6 years in Design & Product at Various. Became the Digital Design Lead at ALEX AND ANI. Director of Product & Design at VFILES. Most recently worked as a Consultant at art net.