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CreativeX
Creative analytics platform
- 21-100 employees
- B2B
- Artificial Intelligence
- Marketing
- Analytics
- Computer Vision
- SaaS
- New York (HQ), NY, United States, 36 W 20th St
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Company mission
To elevate creative expression through data.
Otta's take
Theo Margolius
COO of Otta
CreativeX, a tech company founded in 2012 as an eCommerce business, has evolved to address a crucial challenge faced by brands: making data-driven decisions on creative elements. Over the past three years, CreativeX has solidified its position, working with major brands like PepsiCo, nestle, Mondelez, Unilever, and Heineken, as well as platforms like Amazon, Facebook, and Google.
CreativeX tackles the challenge by providing brands with access to data specific to creative pieces. This includes sales data, programmatic data, keyword data, and audience data, allowing marketers to embed creative data into the decision-making process. Nestl'es success, witnessing a 60% higher return on ad spend through optimized campaigns for higher creative quality scores, showcases the impact of CreativeX's approach.
With plans to enhance its capabilities, hire more engineers, and expand its footprint, CerartieX is poised to play a pivotal role in shaping the next phase of marketing and advertising. The company's strategic focus on marrying technology with creative elements positions it at the forefront of a transformative shift in the industry, where data becomes a driving force in the quest for impactful and resonant brand messaging.
Benefits
- Fully paid medical, dental, and vision (US) and Private medical insurance (UK)
- Generous time off, bank holidays + Elevate Fridays (Elevate Fridays are our version of the 4-day work week! We use this day however we see fit but we encourage everyone to do something that gives them the mind space they need to excel in their work from Monday-Thursday. Elevate Fridays are reviewed bi-annually)
- Education budget to be used for individual learning experiences or grouped with your team for joint learning
- Annual subscription to Calm and Headspace for your mental wellbeing
- Monthly coaching to talk to a trained professional about career goals, relationships, and personal development
- Stock options as we believe that everyone should have a stake in the business
- 3-month full pay parenting leave for all employees who have been with the company for one (1) year
- Employee contributions to a 401(k) once they have completed their eligibility period
Funding (last 2 of 3 rounds)
Jun 2022
$25m
SERIES B
Nov 2020
$3.2m
SERIES A
$29.7m
Total funding
This company has top investors
Founders
Anastasia Leng
(CEO)Previously co-founder and CEO at Hatch.co and Marketing Manager, Advertising Manager, and Executive Board Member at The Daily Pennsylvanian.
Diversity & Inclusion at CreativeX
Anastasia Leng (Chief Executive Officer )
- “Throughout my career, I’ve worn (and sometimes hidden) many labels, including woman, immigrant, and mother. These labels haven’t always been associated with what others see as a CEO, which meant that some doors took longer to open (and occasionally had to be forced through). The silver lining of all those experiences is that trying to create a space for people to openly (and safely) contribute their thoughts, ideas, and skills, regardless of the labels they wear proudly or those that have been put on them, is part of our founding history and DNA. It doesn’t mean that we don’t get things wrong from time to time, and when we do, it’s often the team who’ll point it out and force us to get better. If CreativeX is to continue to thrive, it will be solely due to the diversity of thought that we continue to build and preserve here. All are welcome, and please come as you are.” -Anastasia Leng, CEO
- We encourage applicants of all backgrounds and identities to apply for roles that align with their own interests and career trajectories. If you meet the majority of the qualifications for a job and see yourself here, we’d love to hear from you
Articles
Endorsements
All
Growing fast (2)
Autonomy (1)
My opinions are valued (1)
Open and honest communication (1)
Strong leadership (1)
Communication and open dialogue are encouraged at CreativeX . It's great to know my opinions matter, are listened to and helps me feel included.
Operations & Strategy
Open and honest communication
Oct 2022
CreativeX has grown by 50% in the year I've been here and is showing no signs of slowing down. I'm able to take on more responsibility and learn within my role, it's exciting to be stretched and feel part of something that's successful and gathering momentum.
Operations & Strategy
Growing fast
Oct 2022
With Anastasia Leng leading CreativeX as founder & CEO we benefit from her leadership, vision, insights and passion to move the company forward. It's inspiring to be able to work so closely with such a down-to-earth and approachable CEO.
Operations & Strategy
Strong leadership
Oct 2022
The team hires smart people and trusts their experience and input. Leadership are happy to hear good ideas, wherever they come from, and they empower their teams to get the right work done rather than micromanaging.
People, HR, Recruitment
Autonomy
Jun 2021
Although it sounds simple, leadership cares about everyone's opinion and will take their input seriously, rather than just making every decision themselves. We have weekly all-hands meetings where we can ask any questions, and big issues are discussed openly with the team.
People, HR, Recruitment
My opinions are valued
Jun 2021
The team is rapidly growing, with a focus on continuing to build great products and support our customers. The growth means that everyone's role is varied, and there is a lot of opportunity to suggest improvements and make an impact as things progress.
People, HR, Recruitment
Growing fast
Jun 2021
