Creative analytics platform

Artificial Intelligence
Computer Vision

Company mission

To elevate creative expression through data.



HQ Location

Midtown Manhattan, New York, NY


38% female employees

85% employee growth in 12 months

Otta's take on CreativeX

Theo Margolius headshot

Theo Margolius

COO of Otta

CreativeX, a tech company founded in 2012 as an eCommerce business, has evolved to address a crucial challenge faced by brands: making data-driven decisions on creative elements. Over the past three years, CreativeX has solidified its position, working with major brands like PepsiCo, nestle, Mondelez, Unilever, and Heineken, as well as platforms like Amazon, Facebook, and Google.

CreativeX tackles the challenge by providing brands with access to data specific to creative pieces. This includes sales data, programmatic data, keyword data, and audience data, allowing marketers to embed creative data into the decision-making process. Nestl'es success, witnessing a 60% higher return on ad spend through optimized campaigns for higher creative quality scores, showcases the impact of CreativeX's approach.

With plans to enhance its capabilities, hire more engineers, and expand its footprint, CerartieX is poised to play a pivotal role in shaping the next phase of marketing and advertising. The company's strategic focus on marrying technology with creative elements positions it at the forefront of a transformative shift in the industry, where data becomes a driving force in the quest for impactful and resonant brand messaging.

Total funding - $29.7m

Last 2 fundraises

Nov 2020



Jun 2022



This company has top investors

Company benefits

  • Fully paid medical, dental, and vision (US) and Private medical insurance (UK)
  • Generous time off, bank holidays + Elevate Fridays (Elevate Fridays are our version of the 4-day work week! We use this day however we see fit but we encourage everyone to do something that gives them the mind space they need to excel in their work from Monday-Thursday. Elevate Fridays are reviewed bi-annually)
  • Education budget to be used for individual learning experiences or grouped with your team for joint learning
  • Annual subscription to Calm and Headspace for your mental wellbeing
  • Monthly coaching to talk to a trained professional about career goals, relationships, and personal development
  • Stock options as we believe that everyone should have a stake in the business
  • 3-month full pay parenting leave for all employees who have been with the company for one (1) year
  • Employee contributions to a 401(k) once they have completed their eligibility period


Previously co-founder and CEO at and Marketing Manager, Advertising Manager, and Executive Board Member at The Daily Pennsylvanian.

Diversity & Inclusion at CreativeX

Anastasia Leng headshot

Anastasia Leng (Chief Executive Officer )

  • “Throughout my career, I’ve worn (and sometimes hidden) many labels, including woman, immigrant, and mother. These labels haven’t always been associated with what others see as a CEO, which meant that some doors took longer to open (and occasionally had to be forced through). The silver lining of all those experiences is that trying to create a space for people to openly (and safely) contribute their thoughts, ideas, and skills, regardless of the labels they wear proudly or those that have been put on them, is part of our founding history and DNA. It doesn’t mean that we don’t get things wrong from time to time, and when we do, it’s often the team who’ll point it out and force us to get better. If CreativeX is to continue to thrive, it will be solely due to the diversity of thought that we continue to build and preserve here. All are welcome, and please come as you are.” -Anastasia Leng, CEO
  • We encourage applicants of all backgrounds and identities to apply for roles that align with their own interests and career trajectories. If you meet the majority of the qualifications for a job and see yourself here, we’d love to hear from you

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