CreativeX
Creative analytics platform
To elevate creative expression through data.
Employees
21-100
HQ Location
Midtown Manhattan, New York, NY
OTTA INSIGHTS
Theo Margolius
COO of Otta
CreativeX, a tech company founded in 2012 as an eCommerce business, has evolved to address a crucial challenge faced by brands: making data-driven decisions on creative elements. Over the past three years, CreativeX has solidified its position, working with major brands like PepsiCo, nestle, Mondelez, Unilever, and Heineken, as well as platforms like Amazon, Facebook, and Google.
CreativeX tackles the challenge by providing brands with access to data specific to creative pieces. This includes sales data, programmatic data, keyword data, and audience data, allowing marketers to embed creative data into the decision-making process. Nestl'es success, witnessing a 60% higher return on ad spend through optimized campaigns for higher creative quality scores, showcases the impact of CreativeX's approach.
With plans to enhance its capabilities, hire more engineers, and expand its footprint, CerartieX is poised to play a pivotal role in shaping the next phase of marketing and advertising. The company's strategic focus on marrying technology with creative elements positions it at the forefront of a transformative shift in the industry, where data becomes a driving force in the quest for impactful and resonant brand messaging.
Last 2 fundraises
Nov 2020
$3.2m
SERIES A
Jun 2022
$25m
SERIES B
This company has top investors
Company benefits
Founders
Anastasia Leng
(CEO)Previously co-founder and CEO at Hatch.co and Marketing Manager, Advertising Manager, and Executive Board Member at The Daily Pennsylvanian.
Diversity & Inclusion at CreativeX
Anastasia Leng (Chief Executive Officer )
For companies
Claim your profile to receive high quality applications from relevant candidates.
Claim profileFor job seekers
Sign in or sign up to discover relevant roles at exciting companies.
Sign in or sign upCreativeX currently has 0 jobs on Otta
We sync with CreativeX's jobs every 8 hours, so check again soon