Creative analytics platform
To elevate creative expression through data.
Midtown Manhattan, New York, NY
38% female employees
85% employee growth in 12 months
COO of Otta
CreativeX, a tech company founded in 2012 as an eCommerce business, has evolved to address a crucial challenge faced by brands: making data-driven decisions on creative elements. Over the past three years, CreativeX has solidified its position, working with major brands like PepsiCo, nestle, Mondelez, Unilever, and Heineken, as well as platforms like Amazon, Facebook, and Google.
CreativeX tackles the challenge by providing brands with access to data specific to creative pieces. This includes sales data, programmatic data, keyword data, and audience data, allowing marketers to embed creative data into the decision-making process. Nestl'es success, witnessing a 60% higher return on ad spend through optimized campaigns for higher creative quality scores, showcases the impact of CreativeX's approach.
With plans to enhance its capabilities, hire more engineers, and expand its footprint, CerartieX is poised to play a pivotal role in shaping the next phase of marketing and advertising. The company's strategic focus on marrying technology with creative elements positions it at the forefront of a transformative shift in the industry, where data becomes a driving force in the quest for impactful and resonant brand messaging.
Last 2 fundraises
This company has top investors
Previously co-founder and CEO at Hatch.co and Marketing Manager, Advertising Manager, and Executive Board Member at The Daily Pennsylvanian.
Diversity & Inclusion at CreativeX
Anastasia Leng (Chief Executive Officer )
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