Creoate differentiates itself from competitors like Faire and Ankorstore through its AI-based predictive analytics which forecasts best-selling products. This helps retailers anticipate inventory levels and order items accordingly. Moreover, each brand on the Creoate platform is carefully selected by an in-house team of experts in order to ensure a high quality of the products provided. Overall, their B2B software tools eliminate over 40% of the costs associated with the middleman.

The company has recently raised £3.5m, which will be invested in international expansion across the European markets, in hiring new talent, and in adding new tools and analytics on its platform. Creoate currently operates in 10 countries and it counts over 50k retailers among its clients.