Dance offers a cheaper, more flexible alternative to buying an e-bike. Dance’s “E-bikes-as-a-service” solution allows users to pay a subscription service for e-bikes. For a set monthly cost, e-bikes are delivered directly to users’ doors, plus, the subscription also covers servicing, repairs, theft insurance, and replacement bike in the case of theft. Dance was founded by the team behind SoundCloud and Jimdo, which has lent the company considerable credibility, and attracted impressive funding.

Dance has gained a solid foothold in Germany, France, and Austria. Its largest market is Paris as the city is set to build +1,000 km of bike lanes. it will face significant challenges in other markets. If Dance is to scale its operations in new territories - such as the UK, where there are large competitors such as DASH, LYTE, and Zoomo - its early 2023 funding will need to be put to good use, further optimising and expanding its offerings.