Consumers who are environmentally conscious can also be targeted by Daring Foods, given the meat and dairy industry is responsible for 14.5% of global greenhouse gas emissions.

The global plant based-meat market is a fast growing space - estimated to be worth $11.1 billion currently and $17.5 Billion by 2027. Although the company faces established competitors such as Quorn, Impossible Foods, and Beyond Meat, if they're able to convince meat-eaters to make plant-based alternatives part of their lifestyle, they are well positioned to grow within this space.