Unlike most data programming tools, Decipad doesn't require coding, but it's also more precise than spreadsheets. This balance has struck a cord, and the company is now backed by an impressive raft of investors. What's more, Decipad's decision to offer both a free and a paid premium version has given them access to a wide range of users.

The company faces considerable competition from the likes of Google Sheets and Excel, and it will need to prove its value to consumers if it is to compete effectively with these legacy players.