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EDITED

Retail Intelligence platform

101-200 employees
  • Retail
  • B2B
  • Analytics
  • SaaS
  • Automation
London (HQ), United Kingdom, 26 Hatton Garden, Holborn

Company mission

To empower retailers by transforming data into powerful insights; inspiring them to take profitable and sustainable action.

Insights

Top investors

Some candidates hear
back within 2 weeks

51% female employees

7% employee growth in 12 months

Otta's take

Sam Franklin headshot

Sam Franklin

CEO of Otta

Fashion is one of the biggest categories of spending globally, so there is a huge benefit for fashion companies to spot trends and produce the right items at the right time. EDITED saw that there was a lack of data to back up decision making in the fashion industry, when a lot of other, smaller industries were already making good use of it.

EDITED was one of the first companies to bring analytics to the fashion space, with the co-founders bringing two key ingredients to the table with fashion and data expertise.. It now has a strong brand and a huge roster of well known clients from John Lewis to Tommy Hilfiger.

The company recently raised significant funding from Delta-v Capital, which came on the heels of serious momentum. This capital will be invested into accelerating product development, investing in partnerships, and M&A to expand its value proposition to customers.

Benefits

  • Flexible hours ~ not a morning person? Work whenever you’re at your best
  • Tech comes first ~ We prioritize tech and provide MacBooks to every new starter
  • Hybrid working - we are set up to work remotely and utilise a hybrid approach with a minimum requirement of 2 days per week in the office
  • Mandatory vacation ~ We give equal vacation days to our global team. That includes 25 days annual PTO plus 1 for every year of service (on top of local public holidays)
  • Top salary & benefits ~ We’re going to pay well and not hold back. We have an enhanced parental leave policy and offer a global pension scheme
  • General deluxe perks ~ Access to all global WeWork facilities, alcohol taps, on-site barista, drinks fridge, Christmas parties, virtual events, etc

Company values

  • Passionate, Evolving, Accountable, Kind

Funding (last 2 of 4 rounds)

Mar 2023

$15m

GROWTH EQUITY VC

Apr 2020

$29m

GROWTH EQUITY VC

$50m

Total funding

This company has top investors

Founders

Doug Kofoid

(CEO, not founder)

An experienced CEO of DialogTech (acquired by Invoca) before coming onboard for Edited.

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