EDITED
Retail Intelligence platform
EDITED's mission is to help retailers win by removing the guesswork so businesses can identify opportunities or avoid making one wrong costly decision.
Employees
101-200
HQ Location
Farringdon, London, UK
OTTA INSIGHTS
Few candidates hear
back within 2 weeks
65% female employees
31% employee growth in 12 months
Sam Franklin
CEO of Otta
Fashion is one of the biggest categories of spending globally, so there is a huge benefit for fashion companies to spot trends and produce the right items at the right time. EDITED saw that there was a lack of data to back up decision making in the fashion industry, when a lot of other, smaller industries were already making good use of it.
EDITED was one of the first companies to bring analytics to the fashion space, with the co-founders bringing two key ingredients to the table with fashion and data expertise.. It now has a strong brand and a huge roster of well known clients from John Lewis to Tommy Hilfiger.
The company recently raised significant funding from Delta-v Capital, which came on the heels of serious momentum. This capital will be invested into accelerating product development, investing in partnerships, and M&A to expand its value proposition to customers.
Last 2 fundraises
Apr 2020
$29m
GROWTH EQUITY VC
Mar 2023
$15m
GROWTH EQUITY VC
This company has top investors
Company benefits
Founders
Julia Fowler
(COO)Former fashion designer, frustrated by the industry's lack of factual data.
Doug Kofoid
(CEO, not founder)An experienced CEO of DialogTech (acquired by Invoca) before coming onboard for Edited.