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Warranty and protection plan services

201-500 employees
  • B2B
  • API
  • Consumer Goods
  • eCommerce
Rincon Hill, San Francisco, CA

Company mission

To provide clients with a seamless product protection experience, helping benefit both merchants and customers.

Top investors

Few candidates hear
back within 2 weeks

-19% employee growth in 12 months

Otta's take

Xav Kearney headshot

Xav Kearney

CTO of Otta

Extend allows online and offline merchants to offer product warranties and protection plans at the point of sale. It aims to provide a comprehensive and centralised warranty system where before there was not one. Extend also provides customers themselves with a fast support experience, where 95% of claims are resolved in just 90 seconds.

Its API based platform is integrated into the likes of Shopify, Magento, Salesforce Commerce Cloud and BigCommerce, and can also be integrated into private client-owned e-commerce platforms. This ease of use is what makes Extend so appealing for clients.

The company has seen good funding that has fuelled business growth and geographical expansion. It’s interesting to note that PayPal Ventures and SoftBank are two of their main backers, as this indicates that payment giants see the value of these point of sale transactions. In 2022, Extend reached an important milestone in becoming a full-service company, taking it one step closer to its vision of becoming the "AppleCare for everything".


  • Unlimited coffee, drinks, and snacks at the office
  • A friendly and collaborative place to work

Funding (last 2 of 3 rounds)

May 2021



Oct 2020




Total funding

This company has top investors


Woodrow started his career by founding InStadium in 2000, where he spent 7 years before also founding Riverbank Capital and BringIt. After further roles at DocuSign and DraftKings, he founded Extend in February 2019, serving since then as CEO.

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