A growing number of DIY will services have popped up over the last few years, but most have poor user experience and no real support beyond the form itself. Customers are required to read 10-20 pages of legal documents and decide what applies to them. Farewill's technology asks simple questions and generates legal text. Wills are important legal documents, and so each will is still checked by a specialist. Customers to date have raised hundreds of millions of pounds in charity by leaving a gift in their will.

A competitor in the US (Willing) has taken the freemium route, referring customers to funeral services to make money. However, Farewill believes it can provide a better experience if the product is paid for. Farewell is also partnering with UK companies to provide the service as a perk to their employees, a novel distribution method.

Since launching in 2015, the company has also delved into funeral services. By blending smart technology, Farewill prides itself in dealing with all aspects of death and is committed to making this process faster and fairer for people all over the UK.