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GEEIQ
Empowering brands to develop long-term, data-led virtual strategies
GEEIQ's mission is to become the single source of truth and decision making point for brands navigating and engaging the virtual worlds economy and wider metaverse.
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Theo Margolius
COO of Otta
There is an abundance of sponsorships, partnerships and campaigns emerging daily in the e-industry, but navigating this industry can be difficult. GEEIQ is an insights platform that empowers brands to navigate and engage the virtual worlds economy. It is the decision-making point for brands seeking to reach, engage and retain untapped virtual communities in this new communications vertical, offering competitor benchmarking, virtual experience reporting and partner identification.
Using competitive analysis, structured metrics and knowledge of current industry trends, GEEIQ's verifications standardise partner selection processes and drastically reduce financial risk for brands. The company provides its subscribers with professional services to help curate long-term, data-led virtual strategies that are focused on tangible KPI's over favorable PR and headlines. GEEIQ works with brands from Walmart and Porsche, to Gucci and Elton John, fast establishing itself as the sole provider of deep analytics on brand opportunities in virtual gaming environments and the wider ‘metaverse’.
GEEIQ is continuing to develop its platform to become an indispensable tool for brands activating and measuring their success in this space as it aims to be to virtual gaming and the metaverse, what Nielsen is to television and radio. In September 2023, the company closed its Series A funding round of $8.2 million, which will allow it to accelerate scale-up plans, explore international expansion and further develop its platform and professional services.
Sep 2023
$8.2m
SERIES A
Total funding
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