Technology subscription platform
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To give consumers access to premium consumer technology at an affordable price and on a flexible schedule.
Mitte, Berlin, BE
CEO of Otta
Purchasing tech items like mobile phones and laptops can be cost-heavy and are not always affordable. People often have to plan around such purchases; the costs are unavoidable as they represent essential investments. Furthermore, the life cycle of products usually begins and ends with one user, which is not always optimized for sustainability.
Grover tackles these existing issues by offering a subscription service to tech products where customers can rent products on a rolling monthly basis. Through its flexible approach, the company aims to reach a wide target audience by increasing access to tech products as well as maximizing the value of these items by reducing waste and increasing their circulation.
Originally founded in Berlin, Grover has expanded its services to America, helping it achieve a 354% Year On Year growth. In 2022, the company opened a Miami headquarters, expanded its US team, and achieved 5.9 million visitors to its website. All of this combined signals the company's ripeness for expansion.
Last 2 fundraises
This company has top investors
10 Things You Didn’t Know About Michael Cassau
Berlin-based unicorn Grover secures over €303 million for its pioneering circular approach to consumer tech
The Year of the Cost-Conscious Consumer: Similarweb Estimates 100 Fastest-Growing Digital Brands of 2022
Grover founder Michael Cassau will speak at this year’s EU-Startups Summit on April 20-21 in Barcelona!
Worked in private equity at Goldman Sachs before taking a role with Rocket Internet.
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Grover is hiring for 7 jobs on Otta!
Operations & Strategy
Finance, Legal & Compliance