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The online mortgage company

Habito logo
21-100 employees
  • Fintech
  • B2C
  • Mortgages
City of London, London, UK

Company mission

For far too many people, buying a home and sorting a mortgage is disempowering and confusing. We’re here to fix that. We give people the tools, knowledge, and expert support they need to help them buy and finance their homes.

Top investors

Most candidates hear
back within 2 weeks

45% female employees

7% employee growth in 12 months

Otta's take

Theo Margolius headshot

Theo Margolius

COO of Otta

Habito, a digital mortgage brokerage, has undergone a dramatic turnaround under CEO Ying Tan's leadership. Previously grappling with losses and market challenges, Tan's strategic vision has propelled the company towards profitability and innovation.

Tan envisions Habito as the "Iron Man" of mortgages, blending technology with human touch for enhanced productivity and customer service. His strategic investments and operational optimisation have led to milestones like the company's first monthly profit. Habito's expansion into mainstream residential and buy-to-let markets reflects Tan's commitment to innovation and customer-centricity, streamlining the mortgage journey through technology.

With Tan's leadership driving Habito towards its goal, the company is poised to redefine the mortgage brokerage landscape. Its foundation in financial discipline, technology, and customer focus sets the company up for sustained growth and Tan's entrepreneurial prowess positions the company as a strong contender within the industry.


  • Remote-first working
  • Flexible holiday - 25 days holiday and more if you need it! (this is team dependent)
  • Enhanced maternity & paternity leave - for when you plan to start a family
  • Life assurance - 4 x your annual salary
  • Career progression - we help you build your career
  • Contributory pension scheme - We have an ethical pension fund, but you can decide where you put your money
  • 2 days paid volunteering for charity
  • Work from anywhere for 2 weeks

Company values

  • Empathise First - Action follows understanding. We take every opportunity to explore the perspectives of others and use this to drive our decision making
  • Build better things - We prize creativity and ingenuity above all things, and we are attracted to the most meaningful problems
  • Be 100% responsible - We don’t see the limits of our walls as the limit of our responsibilities. We revel in our obligations to each other and the wider world
  • Have backbone - Fearless in everything; from speaking up, to backing down, to upending a whole market.

Funding (last 2 of 6 rounds)

Sep 2022



Aug 2020



Total funding: $91.5m

This company has top investors


Dan Hegarty


Held senior roles at Wonga including Head of Strategy.

CEO at Habito 💥 Founder 🚀 Entrepreneur 🦄 Board Advisor 💰 Author 📚 TV Business Mentor 🎥 Angel Investor 😇