Improbable originally started out to make games, but then realised the underlying technology they were building could be used for more than just gaming. Over the last few years, they have been working on a very ambitious plan to create totally immersive, persistent virtual worlds, and in doing so, change how we make decisions.

• Relentless humility - We don't rely on personal status, reward, elevation and success, especially where we have the authority to make decisions. We always assume good intent, give the benefit of the doubt and always do what's most important for the cause. We are prepared to give up our role for someone we believe is better than us - we become irreplaceable by replacing ourselves. We're active listeners, vocal about mistakes, stay grounded and believe that we can fail
• We are never satisfied with ourselves and convinced it's okay not to know, but it's not okay not to learn. We're proactive and pragmatic but balance that with resilience and having the courage to dig deeply through problems. We solicit feedback, are curious and constantly seek to learn and understand perspectives. We're building and contributing to a culture of "what's it going to take"
• Aim for the impossible - We must aim for the impossible in order to find out what is possible. We do not artificially restrict ourselves and do what others are afraid to do; without asking if we can do it, but how we will do it. We are driven to achieve extraordinary things and expect to get there
• Action over fear - We learn by doing and delivering real-world results. We avoid unnecessary debate and balance building consensus and driving decisions with trying new things and focussing on delivery. We are not paralysed by the fear of making or reversing decisions