One poll suggested just a third of employees fully understand their coverage options, and this number is expected to grow with remote working reducing the availability of in-person information sessions. So tools like ALEX stand to offer material improvements to employee experience, as well as alleviating HR workloads. Both of these elements should prove attractive to companies looking to stay abreast of changing workplace expectations.

It will be interesting to see if Jellyvision’s friendly focus will win the company a lead over rivals like Nayya. However, with new hires in senior leadership to manage Jellyvision through a planned period of growth, and the virtual benefits technology market at large receiving increasing interest, it may make strong strides.