Its AI-assisted digital therapies rely on using computer vision to digitize proven treatments for pain related to musculoskeletal disorders, so they can be delivered outside traditional healthcare environments, with the app helping patients perform exercises correctly by themselves.

Five years after launching, it has more than 500,000 individual users and over 100 companies in the US offering Kaia to employees, such as Virgin Pulse, U46 and Alstom. Studies have found the app to be highly effective at managing pain, with mental health improving alongside it.

Kaia has the customer base and a total of $123 million in raised financing to dominate the competition for musculoskeletal disorder pain management, although it must continue to innovate if it is to stay ahead. For example, it has recently dipped into physical care through its first partnership with Luna, which enables users to request physical care at their doorstep.