See other companies on Otta
KatKin
Cat health
- 21-100 employees
- B2C
- Food
- Pets
- London (HQ), 4 Hardwick Street, London, EC1R 4RB
Jump to section
Company mission
To build a world-leading personalised nutrition and wellness brand for cats and their parents.
Few candidates hear
back within 2 weeks
49% female employees
46% employee growth in 12 months
Otta's take
Sam Franklin
CEO of Otta
Global cat food spend is a $34 billion market and the fastest-growing segment within pet food. $8bn of this is premium spend and it's increasing 1% year-on-year. This is driven by both the humanisation of pets and owners' own desire for fresh, all-natural foods. Despite the rise of fresh pet food, particularly is the US where the concept is well proven by NomNomNow, Farmer's Dog and MyOllie, cats have been left behind by new entrants. This is nothing new - cats continue to be the industry underdog as legacy FMCG companies have never formulated cat food for cats as obligate carnivores despite it being an absolute biological necessity.
KatKin aims to revolutionise how parents feed cats by bringing fresh, personalised, and species-appropriate nutrition to market. It's doing this through world-leading expertise, using technology for in-house production and personalisation, to offer the best possible food for every cat and its parents.
All KatKin recipes are expertly formulated for cats, complete and balanced, and made using only the finest, human-grade ingredients. The daily meals are individually portioned and steam-cooked in KatKin's London kitchen.
All the recipes are formulated by Dr. Justin Shmalberg, the Chief Nutrition Officer at Katkin - a world-leading veterinary nutritionist and a passionate advocate for fresh food for pets. The brand celebrates cats as companions at the heart of the home, and while it's laser-focused on its core food proposition, the company aims to build a one-stop club for cat parents.
Benefits
- Competitive salary and a MacBook
- Career defining opportunity in being instrumental to scaling our brand, fast
- 25 days holiday every year plus your birthday off
- Discount for KatKin fresh meals
- AXA Health Insurance including optical and dental
- Yearly personal development budget
- Company pension
Funding (last 2 of 4 rounds)
Aug 2022
$22.8m
SERIES A
Oct 2020
$5.7m
SEED
$30.6m
Total funding
This company has top investors
Founders
Brett O'Farrell
(Co-Founder)Previously Supervisor and Chartered Accountant at KPMG for 3 years and Investment Manager at Schroder Adveq for 2 years. Also previously a Venture Partner at Blossom Capital.
Nikki O'Farrell
(Co-Founder)Previously Sales Executive at Mark 1 Media for 1 year and Account Manager at The Hardy Boys for 3 years.