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Online loans platform for SMBs

101-200 employees
  • Fintech
  • B2B
  • Payments
  • Lending
London, UK

Company mission

Kriya's are on a mission to make financial services for businesses as accessible and instant as the internet.

Top investors

35% female employees

13% employee growth in 12 months

Otta's take

Sam Franklin headshot

Sam Franklin

CEO of Otta

Smart financing has been one of the most important financial innovations over the last few years. Companies in this space look at cash flow/payment problems that companies or people face (for example delayed invoice payments hampering a company's cash flow) and try and come up with an intelligent financing solution while taking a cut on the way.

Kriya (previously called MarketFinance) was one of the first of the UK fintech lending companies. In 2019 they received strategic investment from Barclays and Santander, giving them substantial capital to grow and also enabling them to distribute the service to Barclays' large SME client base. Impressive further funding from Deutsche Bank has allowed them to consolidate this progress.

Having started out as a funder of invoices, the company has since moved into loans and in 2022 began to offer embedded finance solutions. Kriya has now appointed three new board members in order to further focus on B2B payments and embedded finance.


  • Share Options Scheme
  • Enhanced Maternity & Adoption Leave
  • 25 days holiday
  • Birthday off
  • 45 days working abroad
  • Private Health Insurace - Vitality
  • Gym discounts
  • Mental health support
  • 12 months free Headspace
  • Company Pension
  • Free Barclays Premier Banking
  • Tate Membership
  • EAP Scheme
  • Cycle to Work Scheme
  • Home office expenses
  • Life Assurance - 4 x annual salary
  • Free kindle and unlimited free books (or audible account)
  • Workplace nursery benefits

Company values

  • #MakeItHappen - We're focused on getting the important stuff done first. We find solutions (they're out there!) and get it done.
  • #1Team1Dream - When we succeed collectively, we all succeed individually. Everyone has a voice and we listen to each other's opinions.
  • #AlwaysBeLearning - The only constant is change: we embrace it and learn. We ask for and listen to feedback, and always provide it too.

Funding (last 2 of 7 rounds)

Sep 2021



Sep 2020




Total funding

This company has top investors


Started his career in private equity with Lehman Brothers and Cogent Partners, giving him a solid grounding in finance.

Ilya Kondrashov

(Non-Executive Director)

Started his career as an analyst at Goldman Sachs in investment banking. Is now also CEO of Quantum Light.

People progressing

Martina joined MarketFinance back in 2015 in out Ops team. Since then she has enjoyed a variety of roles across our Finance team culminating in her becoming Chief of Staff.

Diversity & Inclusion at Kriya

Sanjay Chandwani headshot

Sanjay Chandwani (Talent Acquisition Lead / DEI Chair)

  • We embrace difference and want make Kriya the most inclusive businesses to work for!
  • Kriya is an equal opportunities employer and we strongly encourage people of colour, lesbian, gay, bisexual, transgender, queer, neurodiverse and non-binary people, parents, and individuals with disabilities to apply and be a part of our family. If you need reasonable adjustments at any point in the application or interview process, please let us know
  • In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc)
  • We've recently set up a DEI Committee at Kriya with the view to educate and inspire everyone in our business about all things DEI. We're proud to have such a diverse team as it is here, but we know we could be doing more and this is the mission of our Committee
  • We're proud to be partnering up with Women in Banking and Finance, and upReach Social Mobility to bring about diversity, equality and inclusion at Kriya. You can read my blog here:
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