It offers two main selling points - versatility of use, and elegance of design. The product certainly is versatile, and can be operated by key, touch, code, voice, and app. Locks can be set to open and close at specific time, or you can send people one-off unlocks via the app. The products have been lauded for the design, too, with multiple award wins and gaining frequent comparisons to Apple.

The digital home security market they isn’t yet huge, but is developing quickly. And legacy players like Yale are modernising their offerings to adapt. But Level Home is steep ahead of those scrambling to catch up - its ability to integrate with Apple’s HomeKit and Ring doorbells makes it particularly attractive to customers, and its used impressive funding to acquire smart-home competitors like Dwelo.