Lithic began as Privacy.com, helping customers keep their transactions private and secure through generating disposable, virtual payment card numbers. The significant uptake prompted a pivot of service to corporate customers and the card-issuing API (although Privacy.com continues as a subsidiary), and this savvy strategy has seen notable success as the appetite for fintech solutions continues to grow.

The company has raised impressive rounds of funding to continue developing its platform and its B2B direction. It will need this to keep its edge over larger competitors like Galileo and Marqueta - that is, to maintain its more modern infrastructure, and therefore its appealingly agile functionality for its early-stage startup customers.