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Lunio
Click fraud prevention service
- 21-100 employees
- B2B
- Marketing
- Advertising
- Fraud
- Strawberry Fields Digital Hub, Chorley, Lancashire PR7 1PS, GB
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Company mission
To make the internet a more reliable place for everyone trying to grow their business by getting rid of fake clicks, traffic, and leads.
Otta's take
Theo Margolius
COO of Otta
Online advertisement success greatly depends on the number of clicks each advert receives, and this can lead to abuse from advertisement platforms using bots to spam advertisements with fake clicks. Whilst click fraud solutions exist to tackle this challenge, fake clicks are only blocked on the channel it is identified on and require cumbersome manual configuration to work effectively.
Lunio provides a click fraud prevention service for brands and advertisement agencies, allowing businesses to build click fraud protection profiles based on the metrics and behaviours of authentic clicks. This facilitates the blocking of fraudulent clicks from bots and malicious publishers, as well as the filtering of unintended clicks resulting from dark pattern UX design.
The growing sophistication of online bots presents a serious challenge for click fraud prevention services, but Lunio uniquely leverages its clients’ authentic click data to create smart click-blocking and filtering profiles. Through this method, the company helps businesses increase the success of advertisement campaigns, gain better visibility into their real audience, and decrease wasted advertisement spending.
Benefits
- Hybrid or Remote: We offer flexible hybrid & remote working models, no spending 5 days a week in the office!
- Flexi-Schedule: Choose your own working schedule, as long as you're here for core team hours
- 36 Days Holiday: Plenty of time off to recharge your batteries (or just binge Netflix, whatever floats your boat). *Includes public holidays
- Home Office Budget: We'll pay up to £1500 to furnish your home office with whatever you need to be productive
- Personal Development: We’ll pay up to £1000 to further your skills with training in any relevant topic of your choice
- Mental Health & Wellbeing: Paid-for support up to £500 to help your mental and physical wellbeing both in and out of work
- Enhanced Parental Leave: We offer extended maternity, paternity, and shared parental paid time off to spend quality time with family
- Commuter Contribution: For hybrid workers, we'll contribute to your travel costs (up to £300pm)
- Carbon Offsetting: We’ll offset your carbon footprint every quarter by planting trees around the world in your name
Funding (1 round)
Sep 2022
$16.1m
SERIES A
$16.1m
Total funding
This company has top investors
Founders
Neil Andrew
(CEO)Experience as a Commercial Acquisition Analyst for ao.com. Founder and Head of Search for Piccana Ltd. from 2014 to 2017.
Diversity & Inclusion at Lunio
- Lunio provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, sexual orientation, gender identity or expression, or any other characteristic protected by law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.