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Maisonette
Boutique kids clothes & decor
- 21-100 employees
- B2C
- Retail
- Fashion
- Toys
- Home improvement
- Kids
- eCommerce
- 55 Washington Street Brooklyn, NY 11201 United States
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Company mission
To empower parents to make the best decisions for their families, and to bring a little bit of magic into family life every day.
-32% employee growth in 12 months
Otta's take
Sam Franklin
CEO of Otta
90% of new parents are millennials and they are shopping for their children in a completely different way to the generations before them. The young parents of today value selection, quality, and design, yet there has been a lack of a consolidated children’s online retail sites.
Maisonette provides stylish and relevant clothing, innovative toys, and child-friendly home decor for a new generation of parents. The startup was founded by two millennial mothers who believed the roughly $600 billion industry of children's products was disconnected from modern parents.
Maisonette’s growth strategy includes attracting and aggregating emerging brands on its website, to combine the higher-end brands with Maisonette’s more affordable in-house lines. It has raised nearly $50 million which it has used to break out of the US market and go global. Furthermore, it is developing innovative personalization technology to enhance its eCommerce experience for customers and retailers alike.
Benefits
- 401(k)
- Duvet Days: Company-wide days off to recharge
- Medical, dental, and vision benefits
- Equity
- Generous time off policy for vacation days, sick days, and holidays
- 25% employee discount to shop our marketplace
- Free snacks and beverages, and a relaxed, dog-friendly environment
- 13 weeks fully paid leave for primary caregivers, 6 weeks fully paid leave for secondary caregivers, and one additional part-time week for all new parents
- Work from home opportunities
Company values
- Family Matters
- Make Magic
- Be Brave
- Respect And Conviction
- Be The Solution
- Make A Mark
Funding (last 2 of 4 rounds)
Oct 2022
$15m
SERIES C
Feb 2021
$30m
SERIES B
$62.7m
Total funding
This company has top investors
Founders
Sylvana Durrett
(CEO)Previous Executive Assistant to Vogue's Editor in Chief Anna Wintour. Quickly rose to the position of Director of Special Projects, overseeing high-profile events, entertainment, digital video, and the annual Costume Institute Benefit at the Metropolitan Museum of Art.
Luisana Mendoza de Roccia
(President)Co-founder and Executive Director of The Runway Collections, the most successful merchandising effort in presidential campaign history. Worked at Vogue magazine from 2003 – 2008, beginning as Executive Assistant to Anna Wintour and then becoming Accessories Editor.