Accessible, tech-enabled insurance for those who step outside the norm


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Company mission

To back those who find themselves on a different path, either by choice or by circumstance, helping the exceptions to the rules that others aren’t interested in serving.



HQ Location

Old Street, London, UK


Some candidates hear
back within 2 weeks

50% female employees

27% employee growth in 12 months

Otta's take on Marshmallow

Sam Franklin headshot

Sam Franklin

CEO of Otta

For many ordinary people, insurance can be inaccessibly expensive. Marshmallow solves this problem by using data and technology to offer fairer coverage for car and van owners.

Car insurers generally quotes drivers according to population data, and many drivers are overcharged due to age and demographic. By leveraging data and proprietary technology, Marshmallow can offer more accurate and personalised quotes delivered in minutes, meaning lower fees for drivers. Naturally, this approach has proven popular, with Marshmallow garnering impressive reviews and accolades since it first launched.

The insurtech space is becoming increasingly competitive, and more and more tech companies are moving into the car insurance space, so the company is currently looking to expand into other insurance areas. Marshmallow’s unicorn status is a clear indicator of the company’s ongoing success and scalability, and will help to facilitate this diversification.

For now, the company is focused on helping those outside the norm, such as those who have uprooted their lives and moved to the UK. But in the future, it hopes to expand to any group of people who are unfairly marginalised and whose problems Marshmallow is uniquely positioned to solve.

Total funding - $118.2m

Last 2 fundraises

Nov 2020



Sep 2021



This company has top investors

Company benefits

  • Flexible working - Manage your own time and choose where to work from (in the office, at home, or a little bit of both). Just make sure your team is happy too.
  • Ben benefits - Get your hands on your flexible benefits budget with the Ben Mastercard and spend it wherever you want.
  • Competitive bonus scheme - designed to reward and recognise high performance 🌟
  • Private healthcare - We want to support everyone’s wellbeing at Marshmallow, which is why we offer private healthcare insurance with Vitality.

  • Cycle to work scheme - We’re registered under the Cycle-to-Work scheme, so you can buy a new bike tax-free. Lycra shorts optional.
  • Mental wellbeing - We have partnered with Oliva to offer mental health support and make therapy sessions more accessible.
  • Learning and training - Personal budgets for books and training courses to help you grow in your role. Weekly book clubs and learning sessions. Plus 2 days a year - on us! - to further your skillset.
  • Company socials - We give all of our teams monthly budgets to get to know each other better outside of work. Plus we have company-wide socials every two weeks, themed parties, and more.

Company values

  • We have a bias for action - We carry urgency into our every day, knowing that only by making daily progress can we drive long-term growth
  • We are challenging and honest - We optimise for truth and progress, which requires us to never shy away from difficult conversations with each other
  • We take ownership - We take on challenges, and put our hands up when things go wrong
  • We are selfless - We work hard, together and without ego
  • We are bold - To serve our customers best, we experiment relentlessly, make tough decisions and go where others won’t
  • We simplify for success- We don’t overcomplicate or try to be too clever. Less is more


Previously worked in Growth & Partnerships at Yoti and Leveraged Finance at Investec. Previously founded Reel Money.

David Goaté

(Chief Architect)

Previously Software Architect at Yoti, also worked as a software engineer at Homeseller, Cognitran and IG.

Previously worked in Product at Yoti. Also co-founded Reel Money and was an Analyst at hedge fund QCM.

People progressing

Joined as Software Engineer, being promoted to Technical Team Lead after 10 months.

Diversity & Inclusion at Marshmallow

  • To solve big problems, we need exceptional people from all walks of life. We're creating a culture where everyone feels empowered to bring their unique perspectives and boldest ideas to the table

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Marshmallow is hiring for 12 jobs on Otta!

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Sales & Account Management

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