Consumer insights for media agencies, marketers and publishers
To help humans understand each other everywhere.
Farringdon, London, UK
Few candidates hear
back within 2 weeks
48% female employees
51% employee growth in 12 months
COO of Otta
Consumer insights have always been a linchpin of good marketing strategy. However, with the pace of digital transformation rapidly picking up, ecommerce rates soaring, and plenty of major upheavals throwing additional change into the mix, the ability to closely track the rapidly changing consumer landscape might just be more crucial than ever.
GWI provides consumer insights to media agencies, marketers, and publishers globally. They claim their data sets, analysts, and reports represent over 2B people worldwide, based on in depth market research questionnaires with over 3M respondents. With major corporate clients like Microsoft, Google, and Twitter, they’re getting it right, too. But where should they go from here?
The avenue for growth is simple enough: the more data points and respondents, and the greater GWI’s coverage, the more valuable their services will be. It will be interesting, however, to see if the rise of disruptive tech like wearables, Internet of Things, and Web3 will make securing that extra data easier or more complex. Certainly, with over a decade’s worth of experience and strong funding backing them, GWI should be confident about their chances.
Last 2 fundraises
🌍 Company-wide benefits
GWI raises $180M Series B at $850M valuation for its market research SaaS
GWI Revolutionizes Market Research With Brand-new Platform, Democratizing Access to Impactful Audience Insights
Worked as Head of Consumer Features at Universal McCan, before founding Trendstream - the company that went on to build GlobalWebIndex (GWI).
Diversity & Inclusion at GWI
OneGWI (Global DE&I Committee)