The service has so far appealed to younger pet owners who have been fast to adapt to virtual and digital services. It's also popular with veterinary teams, as Modern Animal also focuses on providing enjoyable working environments to attract and retain talent in an industry which has long experienced a skills shortage.

Modern Animal isn't alone in this space: competitors include Fuzzy and Airvet, both offering telemedicine for pets. Its continued success will depend on its ability to scale its operations and stay ahead of its rivals. Its opening of additional California clinics in 2022 and planned expansion into Arizona, Colorado, and Georgia show that the company is well poised to take on this challenge.