It's taking swift advantage of the boom of exciting brands being created on sites like Amazon, Shopify, and WooCommerce. Many of these fledgling businesses have strong products that have the opportunity to meaningfully compete with larger operations. Moonshot Brands helps them with the guidance and infrastructure to do so, rather than simply becoming an "aggregator", a moniker the founders dismiss.

With impressive seed funding in the bag, and a founding team with demonstrably strong success in scaling and selling businesses, Moonshot Brands appears to have the confidence and expertise to locate and develop exciting and profitable new companies. Nonetheless, it will be interesting to see Moonshot's next moves as the sector becomes even more overcrowded - and how it can set itself further apart from competitors.