Car marketplace


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Company mission

To build a better car market for everyone, harnessing the power of technology to deliver an amazing experience.



HQ Location

Fitzrovia, London, UK


Some candidates hear
back within 2 weeks

34% female employees

28% employee growth in 12 months

Otta's take on Motorway

Sam Franklin headshot

Sam Franklin

CEO of Otta

Like many industries, the second-hand car market has undergone significant transformation, with more and more dealers and car owners looking to buy and sell cars online. Motorway is one of a handful of online car marketplaces that are capitalising on this trend.

Motorway differentiates itself from traditional e-commerce and brick and mortar stores because it’s a marketplace, rather than an inventory. This allows for improved speed and verification. Owners sell their cars 100% online in as little as 24 hours with free car collection, while Motorway also supports car dealerships with a new channel for acquisition of used car stock.

Since being founded in 2017, Motorway has grown rapidly, achieving unicorn status in 2021. It is planning on putting this capital to use expanding both geographically and internally, adding more features to its already well-reviewed product. One such feature is its ULEZ checker, which allows car buyers to assess the environmental compliance of vehicles.

The biggest challenge Motorway faces is competing with other well-funded competitors jumping on this trend, such as Auto1 and Cazoo, as well as established companies like However, online penetration in the £480 billion British and EU used car market is minimal - suggesting that there is enough market to share amongst Motorway and its competitors.

Total funding - $267.9m

Last 2 fundraises

Jun 2021



Nov 2021



This company has top investors

Company benefits

  • Many of our roles include significant stock options, so you can share in Motorway’s growth and future success
  • Our friendly team meet up regularly for lunches and after-work drinks, plus we hold larger events at least twice a year
  • Many of our roles include flexibility to work from home regularly, or fully remote for some of the year
  • Many roles allow you to choose a schedule that works for you around your core hours
  • Your health is your wealth! We take our health and well-being seriously with comprehensive BUPA health insurance offered to every team member, regardless of seniority
  • You will have a personal learning and development budget to spend on a wide range of books, courses and conferences. We also include subscriptions to services like Headspace and Audible
  • Lease a brand new electric car through your gross salary saving up to 40% on the retail cost
  • Purchase a bicycle, accessories and safety equipment through your gross salary, so that you can save on the cost of a new bike & accessories
  • Juggling parenting and work is challenging. We want to support you as best we can at this important time for you and your family
  • Our pension provider is NEST, through whom you have a choice of funds that you can align with your faith, beliefs and attitudes to risk

Company values

  • Create new roads - Changing things for the better through innovation
  • Take the wheel - Being accountable and facing hard challenges head-on
  • Be humble - Leaving egos at the door — we succeed as one
  • Pedal to the metal - We move fast and act decisively
  • 5-star comes as standard - Experiences that delight, excellence as standard


Alex, Tom and Harry are serial founders. Together they founded LoanCube (Exited to AOL), Official Space (Exited to Office Broker) and Top10 (Exited to uSwitch).

Alex, Tom and Harry are serial founders. Together they founded LoanCube (Exited to AOL), Official Space (Exited to Office Broker) and Top10 (Exited to uSwitch).

Alex Buttle

(Co-Founder & VP Growth)

Alex, Tom and Harry are serial founders. Together they founded LoanCube (Exited to AOL), Official Space (Exited to Office Broker) and Top10 (Exited to uSwitch).

People progressing

Steve joined Motorway back in October 2018 as a Senior Product Manager, and in his 3+ years at Motorway he has risen through the ranks to Lead PM, Head of Product, and is now a Product Director.

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Motorway is hiring for 11 jobs on Otta!

All locations

People, HR, Recruitment

Finance, Legal & Compliance

Sales & Account Management

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