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Composable headless commerce platform

21-100 employees
  • B2B
  • SaaS
  • API
  • eCommerce
10100 Venice Boulevard, Los Angeles, CA 90232

Company mission

Our mission is to fuel merchant growth by orchestrating data without limitation.

Top investors

Few candidates hear
back within 2 weeks

-26% employee growth in 12 months

Otta's take

Theo Margolius headshot

Theo Margolius

COO of Otta

Nacelle helps brands create a customized eCommerce solution for their website. The platform functions as a headless web store where businesses plugin the solution into their existing website and operate it separately to the backend. Using scalable APIs, Nacelle provides backend flexibility with an enhanced customer experience.

Founded in 2019 by Brian Anderson, a retail entrepreneur frustrated by the mobile shopping experience, Nacelle offers a sleek plug-and-play service. Online eCommerce has been growing steadily since the noughties, but the online purchasing trend went into overdrive during the pandemic. Competitors such as Commercetools and Bold Commerce have already captured a big slice of the market, but Nacelle has found favor with its customer-centric front end and delivery speed. It also collaborates with existing eCommerce platforms such as Shopify, Klaviyo, and Attentive.

With the competition for eyeballs and dollars as relentless as ever, customers need to be engaged immediately upon landing on a website, and the mobile experience must be fast. Nacelle's target market is mid-level companies with a turnover between $25 and $500 million.


  • Competitive compensation packages
  • Stock options
  • Robust benefits packages which include medical, dental, vision, HSA/FSA, as well as employer-paid life insurance, and short/long-term disability
  • 401(k) with an employer match
  • Unlimited Mental Health Teledoc appointments
  • Paid parental leave
  • Unlimited PTO in addition to paid holidays and sick days
  • Monthly wifi stipend
  • Home office setup budget
  • Annual Learning and Development stipend
  • 100% Remote culture with a minimum of one company in-person retreat per year + team-specific retreats
  • Company provided Macbook

Company values

  • First principles thinking - We’re always asking questions, thinking for oneself, having a fundamental understanding of the problem and coming to a conclusion
  • Grit and perseverance - We know nothing worth doing is ever easy. We’re ambitious, motivated, passionate and love a good challenge
  • Hyper-obsessed with our customers’ growth - We firmly believe in our customers' growth, which is why our success is directly tied to yours. When you succeed, we thrive
  • The expectation bar is never high enough - Meeting today’s requirements is not enough for us. We’re always pushing for a 10x solution that has the potential to change the entire industry
  • Ambition fuels transformation - We embrace the power of change. Every step, no matter how small, contributes to the grand vision of transformation and disruption. We rise each day with the ambition to make a difference, and to massively transform our industry

Funding (last 2 of 3 rounds)

Aug 2021



Jan 2021




Total funding

This company has top investors


Experienced Software Engineer who founded ShopElf, a technical Shopify Plus agency focused on headless commerce and custom Shopify storefronts, before founding Nacelle.

Diversity & Inclusion at Nacelle

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