Nayya is filling an innovative market niche: whilst 85% of employees would welcome help selecting the right benefits, companies often struggle to offer it. Nayya is responding to this demand by securing partnerships with leading national employers, tech partners, and insurance carriers/brokers to help employers maximize the results of their health benefits spend by ensuring employees are getting the insurance they need.

Nayya has secured a high degree of investment since its founding, which the company plans to use it in expanding its software features, for instance aiming to tap the freelancer and sole trader market, and in expanding further into other benefits that companies offer their workers, for instance in life insurance and mental health services. With a rapidly growing customer base and its annual revenue tripling over 2022, Nayya looks comfortably set to stabilize its market-leading position in the years ahead.