Nok is focused primarily on high-end items like watches, jewellery, and consumer electronics: highly competitive markets where facilitating an in-person trial could put a brand head and shoulders above its rivals. Transforming the losses of returned products into highly effective marketing campaign is a unique, and potentially game-changing proposition.

Looking ahead, consumers still appear to hold onto some level of caution when making large purchases. Further, Nok's ability now to deliver test pieces within 2 hours demonstrates an impressive handle on last-mile delivery which could see brands lean more heavily on the company for distribution as supply chain disruptions continue to hinder logistics across the board. With both these factors in mind, Nok should see success in the future.