The company is co-founded by Carl Pei, who previously co-founded OnePlus, the mobile tech company that operates in more than 30 countries worldwide. Having announced its Series A with the backing of Alphabets' VC arm, Nothing has launched a series of products including the Nothing Phone (1), a mid-range but aesthetically exciting android-powered device, along with earphones and, interestingly, a craft beer.

Having successfully delivered a flagship product which has held its own in a firecly competitive market populated with the likes of Apple, Samsung and Google, along with mid-range rivals Honor and OnePlus, Nothing is preparing to launch a followup Nothing (2) device. If this is as well received as its predecessor then Nothing could grow into a household name.