The company provides an all-in-one mission control platform for flexible workforces which includes tools for the recruitment, deployment, management and payment of temporary workers. In addition to these core tools, the platform also leverages AI to streamline scheduling and analytical insights, provides a virtual bank account and payment platform for employees, and includes a holistic dashboard for individual event management. The company aims to reduce staffing wastage for businesses and reduce the friction associated with gig-based workforces - so far, this has proven popular, with Nowsta now managing hundreds of thousands of workers.

Whilst there are many HR and workforce payment platforms on the market, Nowsta stands out by recognizing the lack of solutions for temporary and flexible workforces. Perhaps this is why it became one of the fastest-growing tech companies in the customer-facing and frontline jobs. It will now begin to expand significantly, investing funding into scaling operations across over 25 new U.S markets.