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Nuula
Instant access to critical business metrics for SMBs
- 21-100 employees
- Fintech
- B2B
- Mobile
- Accounting
- 150 King St W Suite 303, Toronto, ON M5H 1J9, Canada
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Company mission
Nuula's mission is to help small businesses succeed.
2% employee growth in 12 months
Otta's take
Theo Margolius
COO of Otta
Nuula’s business metrics app gives small-medium business owners instant access to a whole range of business metrics. This includes cash flow monitoring and AI-powered forecasting, accounting metrics which integrate with accounting platforms, credit tracking, as well as sales and reviews.
While fintech solutions such as Nuula’s were long targeted at both the consumer market and large business, the last few years has seen a breakaway as it’s become more apparent that SMBs are in just as great a need of simplified financial services – and they’re willing to pay for it.
Nuula was originally a side project of small business lending company, Business Financial Services. However, they became its own entity in 2021 with a major funding round to scale operations and develop more features to make its app an all-in-one platform for small SMB financial management.
Benefits
- Be part of a collaborative, progressive and high-performing team, building revolutionary products that matter
- Flexible time-off options
- Generous benefits, including a company match RRSP program
- Continued professional development opportunities through programs such as Six Sigma
- A modern workspace centrally located in Toronto’s thriving downtown core, easily accessed by transit and a few minutes’ walk from Union Station
Company values
- We’re passionate: Our bar is high. We trial, we learn, we iterate, and we innovate as a team.
- We simplify: We seek straightforward, elegant solutions to complex problems.
- We empower: We create supportive, inclusive, empowering workplaces and communities.
- We’re a community: We support one another. We lead by example and take accountability for our actions.
- We build trust: With our teams, our members, our partners and the broader community, we build trust by being transparent, honest, and direct.
Funding (1 round)
Sep 2021
$20m
GROWTH EQUITY VC
$20m
Total funding
Founders
Mark Ruddock
(CEO)Former Non-Executive Director at 4Finance and Folkefinans AS (Norway), former CEO at Finstar Labs, Viigo & Wonga.
Michael Koshan
(CFO)Former CFO at Dealnet Capital, Trend Financial and Clubb Finance Corporation. Former Assistant Vice President, Director, Head of Assets Backed Finance at HSBC Canada.