Direct-to-consumer personalised stationery brand

Consumer Goods

Company mission

Founded in May 2015, Papier is a London based start-up, which has raised ~£15 million since launch and is one of the fastest growing start-ups in the UK. Papier’s collection of stationery products, from notebooks & diaries to notecards and wedding invitations, is designed to feed curiosity and contemplation, to invite people to uncover the possibility of a blank page.



HQ Location

London, UK


68% female employees

50% employee growth in 12 months

Otta's take on Papier

Sam Franklin headshot

Sam Franklin

CEO of Otta

Papier has grown rapidly since its launch in 2015 and has established itself as the leading direct-to-consumer brand in personalised stationery, building a growing community of ‘stationery addicts’.

The company is tapping into increasing demand for highly tactile and engagingly designed paper products and stationery. The stationery market in the UK market is worth over £2bn, while the US hobby and stationery market is today estimated to be worth ~$50bn and it is projected to grow by 9% annually over the next four years, so there's a big market for them to grow into.

Since launching in the US in 2018, the market now accounts for 15% of the brand’s total revenue and is growing at over 40% each month. They're planning to double-down on the growth in this market by collaborating with US designers and brands. The company has raised $65 million since its launch.

Total funding - $66m

Last 2 fundraises

Sep 2019



Feb 2022



This company has top investors

Company benefits

  • £40 per month cultural allowance
  • Weekly wellness hour and access to talking therapies
  • £75 stationery allowance and generous staff discount
  • Pension and cycle to work scheme
  • Regular team and company socials
  • Cultural benefits like book club, board games etc.
  • 25 days holiday (excl. bank holidays)
  • Work from home opportunities

Company values

  • Vision: We never settle when comfortable, always striving for better for ourselves, our customers and those who don’t know us yet. We dream big, take risks and place bold bets
  • Initiative: We're self-starters with a ”can-do” attitude, who spot opportunities where others see hurdles
  • Communication: We communicate openly and without boundaries and ask if we don’t know
  • Creativity: In a nutshell, we're a super creative bunch. From the way we approach opportunities and bumps in the road, to our designs and products themselves, we use endless imagination to create something new, something the world didn’t know it was missing
  • Ownership: We behave like owners in everything we do because, well, we really, really care. We focus on results; we figure out what needs to be done; we take the responsibility to make it happen!
  • Collaboration: We work hard as one Papier family and we have a ton of fun while we’re at it


Previously co-founder at Tab Media and Consultant at Bain & Co.

People progressing

Joined as a Commercial Manager, promoted to Head of Commercial after 14 months

Joined as a Supply Chain & Operations Manager, promoted to Head of Operations after 13 months

Diversity & Inclusion at Papier

Felicity Winkley headshot

Felicity Winkley (People Director)

  • 64 of our team have completed unconscious bias training and we'll be repeating it this year
  • 4 of our team have been trained through the Creative Mentor Network and connected to diverse young creative talent.
  • We have made big strides forward in building a more diverse community through our design partnerships and our social channels: last year diverse contributors made up over 50% of those featured
  • Through our charity partnerships we have raised almost £10k for The Black Curriculum and Gurls Talk
  • We are continuing to work on our D&I strategy and in particular our recruitment practices, which are a People priority over the next few months

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