Peek's twin offering of PeekPro and Peak Experiences taps into both sides of the gargantuan activities industry. The company supplies both an all-in-one suite for businesses to sell more activities more easily, alongside a booking system for consumers. Through a collaboration with Google, the Peek brand features across Google Search, Maps and Trips, giving it an edge in the market.

Peek operates across numerous tourist locations all around the globe, having expanded from its beginnings in the US, and boasts over $2 billion worth of bookings made through its platform. The impressive investment received by the company has allowed for this expansion, and facilitated bringing Peek to more and more locations.