Wellness and fitness services


Company mission

Peloton's mission is to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime.



HQ Location

Chelsea, New York, NY


-11% employee growth in 12 months

Otta's take on Peloton

Theo Margolius headshot

Theo Margolius

COO of Otta

Peloton has transformed the fitness market by bringing spin classes into the home. Its product gives you the motivation of having a personal trainer combined with the ease of exercising at home.

It has grown dramatically since launching in 2012, with around 6M subscribers for access to their classes. As well as producing all the hardware itself, it also benefits from network effects. This gives Peloton a strong competitive moat as it scales.

Along with its signature bikes, Peloton has broadened its range to include treadmills, guides, apps, accessories and clothing. Having performed incredibly well over the last few years, the company is now seeing a slow decline in demand. Peloton is planning to reduce its capital expenditure to address this going forward.

Total funding - $886.8m

Last 2 fundraises

May 2017


Aug 2018


This company has top investors

Company benefits

  • Medical, dental and vision insurance
  • Generous paid time off policy
  • Short-term and long-term disability
  • Access to mental health services
  • 401k, tuition reimbursement and student loan paydown plans
  • Employee Stock Purchase Plan
  • Fertility and adoption support and up to 18 weeks of paid parental leave
  • Child care and family care discounts
  • Free access to Peloton Digital App and apparel and product discounts
  • Commuter benefits and Citi Bike Discount
  • Pet insurance and so much more!

Company values

  • Put members first
  • Operate with a bias for action
  • Empower teams of smart creatives
  • Be the best place to work
  • Together we go far


Previously VP of Product Management at where he worked with John.

Barry McCarthy

(CEO & President, not founder)

Previously served as CFO and Global Head of Free Business for Spotify and as a Venture Partner for Technology Crossover Ventures.

People progressing

Joined as Head of Marketing. Promoted to Marketing Director after 6 months. They're currently the International Senior Marketing Director.

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