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Data-driven marketplace for outside counsel firms

101-200 employees
  • B2B
  • Enterprise
  • Marketplace
  • Legal
  • Financial Services
  • SaaS
  • Outsourcing
  • Data Analysis
48 W 25th St, 11th Floor, New York, 10010, US

Company mission

To remove chaos from the outside counsel program of enterprises through its data-driven marketplace platform.

Few candidates hear
back within 2 weeks

15% employee growth in 12 months

Otta's take

Theo Margolius headshot

Theo Margolius

COO of Otta

Enterprises must frequently seek outside counsel programs for their legal needs, and this presents financial inefficiencies. Legal spending tends to be significantly more expensive due to financial guesswork, and despite these high costs, outside counsel programs often do not represent the legal partnership that the enterprise was initially seeking.

Persuit provides a tech-first marketplace for outside counsel firms, helping enterprises to be matched with appropriate legal partners. In addition to legal matching, the marketplace also facilitates transparent and predictable costs due to its data-driven approach and ability to provide alternative fee arrangements, as well as integrating diversity, equality & inclusion goals, resulting in better matches between customers and their legal counsel.

Having solved a problem that many inhouse legal departments have struggled with for years, Persuit has garnered a healthy customer base including major enterprises such as Meta, Target and Gilead. Going forward it is aiming to further scale its operations, hiring talent across all areas of the business as it cements its market leading position in this space.


  • Family Leave (Maternity, Paternity)
  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Training & Development
  • Wellness Resources

Company values

  • Our culture is based on Trust, Respect & Inclusion
  • We put the customer at the center of everything we do
  • We take ownership of delivering outcomes
  • We seek feedback and transparency

Funding (1 round)

Oct 2021




Total funding


Experience as Construction Partner for King & Wood Mallesons from 1999 to 2007. Managing Partner and Co-Global Head of Infrastructure & Construction for DLA Piper from 2007 to 2016.

Job (1)

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