Plentific’s initial focus has been mainly on housing associations, local authorities and large-scale professional landlords in the UK and Germany, where there is a growing sense of urgency around the provision of safe, affordable and higher-quality accommodation at a time when budgets are under greater pressure than ever. Its products are slowly expanding into other verticals like student lodging, private landlords and sport/fitness and hospitality.

There are a few competitors when it comes to marketplaces for tradespeople, so Plentific will be hoping its management platform acts as the best distribution for these services.